Many youngsters from Finland want to study abroad

We provide a way to reach them

We have the media to offer to reach young adults just when they are thinking about the next step in life. Conscripts and students, around 18 to 24 years old, are just looking for a place to study or planning their career.

About 22,000 youngster end their military service every year. Those who have finished their military service are the best target group for the study and job market. Up to 95% say that they apply for work or further studies immediately after their service.

Varusmies-lehti (Varusmies Magazine),

which is distributed in garrisons and for all upper secondary schools (see publication and distribution) reaches young people effectively and widely. Magazine is delivered to military homes and directly to the conscripts cabin. Twice a year to all upper secondary schools.

Go indepth with an advertorial!

Advertorials are created through the combined collaborative efforts of Varusmies magazine and the advertiser themselves. This kind of piece enables the possibility to offer specific information, ideas and stories to help youths orchestrate and plan for their future.

To the reader, advertorials actually offer truly valuable thoughts, important information or otherwise intriguing stories – optimally, a combination of all of these!

The advertorial is for the advertiser that has options and ideas to offer a young adult about to take their critical step toward their personal future.

Military Home media screens,

reach up to 22 000 conscripts a day at their best. There are 20 screens around Finland. The military home canteen is a place where servicemen spend 89 % of their freetime (survey by the Sotilaskotiliitto federation).

Yes, I’m interested


Markku Rytkönen
markku.rytkonen [a]
Tel. +358 40 544 4027

BF Media Oy
PL 80, 02211 Espoo
Business ID: 0653268-1

Billing information
e-invoice address: 003706532681
Service provider: Aktia Pankki Oyj